Bottleneck, the podcast from Rory Sutherland (Vice Chairman, Ogilvy UK) and Elfried Samba (CEO & Co-Founder, Butterfly Effect, and former Global Head of Social at Gymshark), exists to expose the hidden blocks that slow teams down. Flawed strategies. Missed cultural signals. Outdated thinking.
For this special live event, they turn their lens on the biggest bottleneck of 2026: the human side of AI. They're joined by Josh Hart (Co-Founder & CPTO, YuLife) to unpack why most AI rollouts are quietly widening the gap between businesses and their people, and what the ones getting it right are doing differently.
What happens when technology optimises for everything except the human?
Almost everything being built right now is relentlessly functional. Productivity, efficiency, output. And somewhere in that endless optimisation, it feels as though we're losing something. YuLife's own research finds 1 in 4 workers using AI say it is increasing pressure at work. Nobody is asking how any of this actually makes us feel.
Whether you're running a business or leading people, this one's for you.
